Introduction of easyjet

A successful example of a European no frills disperse hose is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is found on the low-cost, no-frills(prenominal) example of the US newsboy Southwest. The fantasy of easyJet is based on the tenet that demands for short-haul air revel is price elastic. That means, if prices for flights argon creation reduced, much people will fly. Traditionally air line of credit concepts ar based on the assumption that airline transaction grows in line with the parsimony and that cutting prices will only(prenominal) lead to a change magnitude in revenues. With the introduction of the no-nonsense concept to the European merchandise, after on its deregulation in 1992, easyJet has turn up this theory wrong and goes from potentiality to strength by very increasing the size of the food market and more recently by taking away passengers from the major (see www.easyjet.com for passenger figures, financial in rollation and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, capital of The Netherlands as base airports and is in operation(p) 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of £29 one way. Seats are being sold everyplace telephone reservation traffic pattern only.

In 1996 easyJet takes delivery of its outset wholly owned aircraft and goes rambling with first services to capital of The Netherlands from Luton. One year later(prenominal) easyJet launches its website, easyjet.com which will from 1998 onwards form an integral part of the vocation concept (and which provides for some 90% of the bookings today ). In gilded 2002 easyJet expands its fleet and routes by getting British Airways low-cost subordinate Go. In October 2002 the airline signs a deal to purchase bulky hundred Airbus, which will facilitate... If you unavoidableness to get a integral essay, society it on our website: Ordercustompaper.com

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