Marketing Plan for Host-Family Business in Cape Cod, MA

Executive SummaryA team of MKT **** students have find up with an idea for a start-up company which would secure military-family readjustment for primarily European college students who sheep pen to Cape Cod (MA) to proceed each Summer. Summer uptake is plentiful at this bonny New England spend spot, in contrast to limited and dear(predicate) pass housing. Each pass, thousands of stupe students cram hotel and motel rooms end-to-end the Cape and spend up to several weeks attempting to secure more(prenominal) affordable longer precondition accommodations. Such space is at a premium as well paying holidayers be the preferred customers of both the hotel, motel and vacation home rental market. The firmness of purpose is a tourist lather desperate for a crowd pool that it cannot easily house. Essentially, we would be summer housing brokers for J1 visa students. Homestays USA (the working gentle of the proposed company) plans to introduce the popular European concept of the host-family to the market, and in doing so, intends to mark an inventory of host families. These host families depart provide fitted accommodations (and possibly some meals depending on plan offered) for individual or small groups of students for reasonable remuneration. The bring would solicit accommodations primarily in the greater Hyannis ara which would be convenient to the main summer employment locations for pedestrian and bicyclist students.

This idea has already quantity strong support from the undersized Business Administration (MA)1 and the Hyannis orbit Chamber of Commerce wit of Directors2 following an initial addition in Spring 2006. We press re-opening dialogue with both these agencies in conjunction with executing the merchandising plan. We are proposing a helping that requires a high form of relationship building and maintenance, and we result require a round that understands this criticality. Next, lets examine our target customers;A. Who are they?College students... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper