A prevention drug of the global health company Coursework

A prevention drug of the world(prenominal) health company - Coursework ExampleJust like launching any other product in the market, it is imperative for this company to carry out market research so as to be subject to establish the feasibility of this new offering. Strydom posits to the effect that market research helps the marketer to gain knowledge slightly the needs and interests of the targeted customers. New information and communication technology such as the internet as come up as surveys can be used to carry out this exercise. This company ought to segment the market so as to identify the targeted people. The success of the new product depends on the information provided to the targeted consumers about the benefits of the new drug. in one case the management has decided on its product concept and marketing strategy, it can then evaluate the attraction of the proposal and this can be done through carrying out a business analysis. This involves a recapitulation of the sale s, cost as well as profit projections to establish if it is worth to start the business venture.