Strategic Analysis of Proctor&Gamble Essay Example | Topics and Well Written Essays - 2250 words

Strategic Analysis of Proctor&Gamble - Essay typefaceThe structure P&G adopted changed from a Global Matrix to a hybrid makeupal structure. Roald Jean Degenalso termed it as Front-Back Hybrid Matrix organization structure. The structure focusses on two key areas in its operations namely the customer markets designed on the front end and the end products designed on the back end. Therefore, it can combine both customer focus and responsiveness, and the global-scale economies together.P&G has four major divisions with each having a sub-division. These hold Europe consisting of Middle vitamin E/Africa, Western Europe and Central Europe. North America has the United States/Puerto Rico and Canada. Latin America has Asia/Australia. Lastly, Greater China, with its headquarters at Singapore, has Northeast Asia, Australia and India/ASEAN.Baby care/family care, healthcare, snacks and beverage, peach care /feminine care and fabric/homecare. The organization functions from an additional mat rix across two parallel organizations. Key areas of focus here include pay and accounting, information technology, customer business developments, product supply, external relations, consumer and market knowledge, research and development, legal and human resources. There are unit managers charged with two responsibilities. These include looking after the product, as well as the other region. In this matrix structure, the power between different business units is balanced by account higher up in the hierarchy.